Diskriminantas – a social design campaign aimed at raising awareness about the challenges faced by people with mobility impairments in Vilnius. The campaign primarily communicated through social media and quickly captured public attention, highlighting that this is an important topic that needs discussion.
I chose an ironic approach to the issue by creating a “trophy” of exclusivity called Diskriminantas. The project uses irony as a weapon against indifference, drawing society’s attention to the everyday obstacles that people with disabilities encounter.
As part of the campaign, I also released stickers and placed them exactly in the locations where discrimination occurs, making the issue visible in the public space and prompting reflection.
Diskriminantas – a social design campaign aimed at raising awareness about the challenges faced by people with mobility impairments in Vilnius. The campaign primarily communicated through social media and quickly captured public attention, highlighting that this is an important topic that needs discussion.
I chose an ironic approach to the issue by creating a “trophy” of exclusivity called Diskriminantas. The project uses irony as a weapon against indifference, drawing society’s attention to the everyday obstacles that people with disabilities encounter.
As part of the campaign, I also released stickers and placed them exactly in the locations where discrimination occurs, making the issue visible in the public space and prompting reflection.
Diskriminantas – a social design campaign aimed at raising awareness about the challenges faced by people with mobility impairments in Vilnius. The campaign primarily communicated through social media and quickly captured public attention, highlighting that this is an important topic that needs discussion.
I chose an ironic approach to the issue by creating a “trophy” of exclusivity called Diskriminantas. The project uses irony as a weapon against indifference, drawing society’s attention to the everyday obstacles that people with disabilities encounter.
As part of the campaign, I also released stickers and placed them exactly in the locations where discrimination occurs, making the issue visible in the public space and prompting reflection.
branding
branding
social campaign DISKRIMINANTAS
2025
2025
Diskriminantas – a social design campaign aimed at raising awareness about the challenges faced by people with mobility impairments in Vilnius. The campaign primarily communicated through social media and quickly captured public attention, highlighting that this is an important topic that needs discussion.
I chose an ironic approach to the issue by creating a “trophy” of exclusivity called Diskriminantas. The project uses irony as a weapon against indifference, drawing society’s attention to the everyday obstacles that people with disabilities encounter.
As part of the campaign, I also released stickers and placed them exactly in the locations where discrimination occurs, making the issue visible in the public space and prompting reflection.
