The idea for this poster revolves around camouflage patterns that subtly encode the core values of every soldier.
This approach uses the familiar visual language of military camouflage while embedding meaningful messages within the design, encouraging introspection and reminding service members of the values they uphold in their service.
Poster Series for Internal Communication in the Lithuanian Armed Forces
We collaborated with the Lithuanian Armed Forces to create posters for internal communication, aimed at encouraging young service members and motivating them to embody the values of a good soldier in their daily routines.
Concept:
The idea behind this poster series was to use humor and nostalgia to resonate with soldiers and inspire adherence to key values. The visual concept is an homage to the nostalgic "Love Is" gum illustrations, reminiscent of childhood memories. This is reflected in the typography and character design. The slogans cleverly highlight what a soldier should not be, offering a lighthearted yet impactful message.
This poster series won 1st place in the Lithuanian Armed Forces creative competition.
The idea for this poster revolves around camouflage patterns that subtly encode the core values of every soldier.
This approach uses the familiar visual language of military camouflage while embedding meaningful messages within the design, encouraging introspection and reminding service members of the values they uphold in their service.
Poster Series for Internal Communication in the Lithuanian Armed Forces
We collaborated with the Lithuanian Armed Forces to create posters for internal communication, aimed at encouraging young service members and motivating them to embody the values of a good soldier in their daily routines.
Concept:
The idea behind this poster series was to use humor and nostalgia to resonate with soldiers and inspire adherence to key values. The visual concept is an homage to the nostalgic "Love Is" gum illustrations, reminiscent of childhood memories. This is reflected in the typography and character design. The slogans cleverly highlight what a soldier should not be, offering a lighthearted yet impactful message.
This poster series won 1st place in the Lithuanian Armed Forces creative competition.
The idea for this poster revolves around camouflage patterns that subtly encode the core values of every soldier.
This approach uses the familiar visual language of military camouflage while embedding meaningful messages within the design, encouraging introspection and reminding service members of the values they uphold in their service.
Poster Series for Internal Communication in the Lithuanian Armed Forces
We collaborated with the Lithuanian Armed Forces to create posters for internal communication, aimed at encouraging young service members and motivating them to embody the values of a good soldier in their daily routines.
Concept:
The idea behind this poster series was to use humor and nostalgia to resonate with soldiers and inspire adherence to key values. The visual concept is an homage to the nostalgic "Love Is" gum illustrations, reminiscent of childhood memories. This is reflected in the typography and character design. The slogans cleverly highlight what a soldier should not be, offering a lighthearted yet impactful message.
This poster series won 1st place in the Lithuanian Armed Forces creative competition.
illustration
illustration
posters for Lithuanian Armed Forces
2023
2023
The idea for this poster revolves around camouflage patterns that subtly encode the core values of every soldier.
This approach uses the familiar visual language of military camouflage while embedding meaningful messages within the design, encouraging introspection and reminding service members of the values they uphold in their service.
Poster Series for Internal Communication in the Lithuanian Armed Forces
We collaborated with the Lithuanian Armed Forces to create posters for internal communication, aimed at encouraging young service members and motivating them to embody the values of a good soldier in their daily routines.
Concept:
The idea behind this poster series was to use humor and nostalgia to resonate with soldiers and inspire adherence to key values. The visual concept is an homage to the nostalgic "Love Is" gum illustrations, reminiscent of childhood memories. This is reflected in the typography and character design. The slogans cleverly highlight what a soldier should not be, offering a lighthearted yet impactful message.
This poster series won 1st place in the Lithuanian Armed Forces creative competition.
