The brief was to create a bold visual concept for Lesta, a brand specializing in car care products, for its “Raving Summer” limited edition campaign. The design direction encouraged raw energy, playfulness, and experimentation, avoiding minimalism and instead aiming for visuals that stand out.
The goal was to translate festival, rave, and youth culture into the brand’s visual language and create an eye-catching identity capable of breaking through the oversaturated car care market.
The brief was to create a bold visual concept for Lesta, a brand specializing in car care products, for its “Raving Summer” limited edition campaign. The design direction encouraged raw energy, playfulness, and experimentation, avoiding minimalism and instead aiming for visuals that stand out.
The goal was to translate festival, rave, and youth culture into the brand’s visual language and create an eye-catching identity capable of breaking through the oversaturated car care market.
The brief was to create a bold visual concept for Lesta, a brand specializing in car care products, for its “Raving Summer” limited edition campaign. The design direction encouraged raw energy, playfulness, and experimentation, avoiding minimalism and instead aiming for visuals that stand out.
The goal was to translate festival, rave, and youth culture into the brand’s visual language and create an eye-catching identity capable of breaking through the oversaturated car care market.
packaging
packaging
packaging for LESTA
2025
2025
The brief was to create a bold visual concept for Lesta, a brand specializing in car care products, for its “Raving Summer” limited edition campaign. The design direction encouraged raw energy, playfulness, and experimentation, avoiding minimalism and instead aiming for visuals that stand out.
The goal was to translate festival, rave, and youth culture into the brand’s visual language and create an eye-catching identity capable of breaking through the oversaturated car care market.
